Our Services


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Market Research Evaluation, Design and Execution
  • Research evaluation, design, execution and analysis
  • Attitude, Awareness and Understanding Studies
    Market and Opportunity Research
  • Survey design, execution and analysis
  • Deep, actionable opposition and competitive analysis

Our extensive background in designing, executing and analyzing market and customer research can be used to assess market conditions and customers' attitudes and impressions. We believe that having a deep and verifiable understanding of the current state is essential to creating success.

Vaticinate provides research services and support to address critical business decisions. We help you:

  • Understand strategic opportunities
  • Analyze customers and markets
  • Benchmark the competition
  • Identify & follow trends
  • Measure customer loyalty
  • Monitor changes in customer attitudes and understanding

We work with you to ensure that not only will be getting answers, but in making sure we asking the right questions. Once we're sure we're asking the right question, we can design, implement and execute primary research projects, including survey development and deployment, sample profile and recruiting, and survey analysis. We then integrate our analysis of primary research into any other relevant projects that vaticinate is working on for you.

 
Influencer-centric Marketing Campaigns
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  • Development of influencer-centric marketing programs
  • Identification of key influencers & market participants
  • Identification of influence factors
  • Mapping influence relationships

In every industry, every product category, or every campaign, there are critical opportunities for interaction with your audience at decisive moments of trust. Influencer marketing enables you to reach your target customers when these moments occur. Your message is delivered by the trusted third- party -- the influencer - who has the power to impact attitudes, awareness and understanding, ultimately influencing the decision. Each industry and market has its own unique set of influencers. In music and the arts -- teachers, artists, performers, designers. In technology -- venture capitalists, high-level executives, analysts and other thoughts shapers.

Our responsibilities in helping you create new customers or new markets, includes identifying those influencers and then helping you say something very specific and provide very specific information, to a very specific set of individuals or organizations who can't wait to share.

We've created a process by which we evaluate, study, map and strategize who the most relevant and powerful influencers are for any given target audience. We use this information to create influencer marketing programs that get your message and products into the hands of those trusted connectors and influencers. Using our intrinsic research capabilities, we identify specific groups of influencers based on the customer taxonomy that you have. We refine the granularity of these groups, creating sets of named influencers. And then we test your message and products with these influencers to determine whether they are the correct influencers and whether your message and products are favourably viewed.


 
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Strategic Advisory Services
  • Positioning and message development
  • Taxonomy development
  • Thought leadership development
  • Positioning Reboot Program

Our greatest strength lies on our ability to uncover and develop new market opportunities that disrupt the rules of competition and create new, compelling value for our clients and our client's customers, and increased market valuations for our clients. We can help you and your team evaluate opportunities and options, leading to a strategic-based message and position.

Specific services that Vaticinate offers include:

  • Development and validation of positioning, market strategies, business plans and investor presentations for start-ups and organizations entering new markets

  • Reboot or rejuvenation strategies for organizations seeking higher valuations and enhanced market positions
 
E-marketing Programs
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  • Email marketing campaign design, establishment of metrics and execution
  • Enewsletter design, creation, editorial, publication, emailing and tracking
  • Select email list availability
  • S OE analysis

We have extensive experience in designing, executing and measuring outbound e-marketing program, including e-newsletters and campaign-based email programs.

Vaticinate also has several email lists available for use. These include email lists of piano teachers, band directors, music teachers and select "C" level technology executives.

 

 


 
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Strategy, Positioning and Branding Reboot

Reboot is advisory service you can tap into at times when you need extra strategic analysis, research, or creative brain power for specific marketing projects such as:

  • Introducing or reenergizing a brand, product, or service
  • Evaluation of current marketing programs for effectiveness and assessing an existing marketing programs applicability to future strategy
  • Assessment of market creation potential of your strategic assets and intellectual properties
  • Developing a strategic platform for a communications campaign
  • Developing the strategic backbone and tactical action plan of a marketing communications strategy

 

 

 

 

 

 
Proprietary Competitive Research and Analysis
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Our extensive background in designing, executing and analyzing market and customer research can be used to assess market conditions and customers' attitudes and impressions. We believe that having a deep and verifiable understanding of the current state is essential to creating success.

Vaticinate provides proprieary research services to support address critical business decisions. We help you:

  • Understand strategic opportunities
  • Analyze industries & markets
  • Benchmark the competition
  • Identify & follow trends
  • Measure customer loyalty

Our proprietary competitive research provides forward-looking intelligence and analysis of your competitive environment. We focus on the obvious and not so obvious that will let you make your competition irrelevant. When we conduct competitive research, we consider four-stages of action:

  • Anticipate - What is your competition doing?
  • Preemption- Undertake premptive actions
  • Response - Respond rapidly to changes in the competitive environment.
  • Coordinate - Coordinate sales/marketing with assessment of competitive threat

Copyright 2008 vaticinate, LLC