header
about
services
clients
cog
news
contac
home

a

Harmonic Vision is the world leader in providing computer-based music education software. The company's products are used in more than 8,000 school districts throughout the United States.

Summary:

  • Provided strategic level counsel to CEO and board of directors
  • Helped bring company back from brink of bankruptcy
  • Revamped sales and marketing activities, introducing success metrics and tools to track performance
  • Led definition and subsequent introduction of first new products in more than eight years
  • Introduced blended direct marketing - analog and digital
  • Company revenues up through 2009
  • Major increase in profitability allowed company to retire substantial portion of debt - more than $2.5 million.
  • Conceived, directed and analyzed marketing programs and research programs
  • Prepared annual plans for company and presented plans to board of directors
  • Elected to board of directors in 2004
  • Developed home school and professional piano teacher market
  • Consummated private product supply and distribution agreement with Hal Leonard Corporation

Objective : Stabilize company financially and in the marketplace, then attempt to introduce initiatives and programs that could enhance company's position in market rather than simply maintain the status quo.

Challenges :

  • Company perceived as "dead" after much hyped near death during dot.bomb era.
  • Lack of consistent sales motion with no success metrics identified or tracked
  • Residual business-related animosity with key industry participants

Our Contributions :

  • Rebuilt marketing and sales effort
  • Identified sales and marketing success metrics and and created measurement tools
  • Rebuilt channel partners' confidence in company
  • Created regular, positive communications vehicle about the company for channel partners
  • Increased direct contact with customers and channel partners
  • Initiated emarketing programs, focusing on upgrades and piano teachers
  • Created and executed primary research programs on a variety of topics, including new product features, customer satisfaction, channel partner awareness
  • Worked with CEO to resolve contentious relationships with other industry participants
  • Worked with CEO to refine market definitions and target customers
  • Worked with CEO to develop annual plans and present plans to board of directors
  • Provided Director of Marketing services

   
 

Sales Channel Newsletter
- Channel Ace

 

 
a
   
 

Direct Mail & Email Campaigns

  • 5000+ educators targeted for Texas postcard campaign
  • 10,000+ piano teacher campaign via email
  • 36,000+ home school family campaign via email
  • List development and creation
  • Message design
  • Rough creative

d

   
 

Music Ace Product Roadmap

  • Educational products converge on Music Ac Maestro
  • Consumer products converge on Music Ace Deluxe

d

   
 

Led Annual Planning and Review Cycle

-

 

 

Copyright 2010 vaticinate, LLC